Unlock the potential of 1.4 billion consumers

Get your business China-ready in 5 weeks. Create your China expansion strategy, get 1-on-1 support from mentors and access our network of advisors and governments contacts.
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Start selling into China in 5 weeks

The China Canvas Challenge is designed to fast-track your progress and deliver commercial outcomes.
5-week online course to get you China-ready
1-week market-expansion strategy sprint
1-on-1 sessions with mentors and service providers

Get support to achieve your goals

Design a strategy that works

Create your market strategy based on tried-and-tested frameworks. Consolidate your knowledge with educational workshops and founders’ experiences from those who have done it before.

Get help to implement it in China

Work with an individual mentor from start to finish to set and achieve goals. Build your local network and book complimentary sessions with vetted service providers.
How it works

Program structure

This is an intensive program with virtual and physical components.

By the end of the program, you will have:
A strong understanding of the China business environment
Produced a market-entry strategy for China
Connected with country experts, mentors and service providers
Confidence to implement your plan in-country

Submit your application before the deadline. All applications will be reviewed carefully. We will reach out to you to schedule an interview if there is potential.


Online course
Weekly masterclasses on fundamental business and cultural topics, workshops and founders’ experiences to help you understand the fundaments of doing business in Australia.

Weekly feedback
Submit optional weekly assignments that consolidates your learnings. Our mentors will provide construction feedback to challenge your assumptions and help you develop a robust market-entry strategy.

Market-entry Strategy
Work with mentors to develop your market-entry strategy for China. Our custom expansion canvas is based on the highly successful Lean Canvas and will help you examine the fundamentals of entering the China market

Vetted Service Providers
Book complimentary sessions with mentors, accountants, lawyers, immigration agents, recruiters, marketers and more through the online dashboard.


Your journey doesn’t end when the program ends. Keep the conversation going with your mentors, peers and connections. Your mentors may continue to work on supporting you and reaching your goals as defined during the program after the virtual program has concluded.

China Canvas Challenge

Fast-track your expansion into China

Grow and scale your company in the China market.
Stay updated and be the first to know when applications open.
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400+ businesses
Supported with their expansion into China
9.1 rating
From participant satisfaction
“The China Canvas Challenge is the most up to date, comprehensive and practical course I've ever seen on how to enter the China market. It's not just about watching videos on this topic, it's about working concretely and step-by-step on how to get your product to China."
Simona Paganetto —  Founder, I'M PLASTIC FREE
For companies of all kinds
Tech startups and scale-ups
D2C Brands
Consumer and B2B Software
Blockchain and Web3
Education and edutech
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Common Questions

Our team is here to answer any questions you might have.
Why China?
China is one of Australia's largest trading partners and plays a big role in our economy.It's also a challenging market to enter, which is why C3 aims to help regular SMEs and entrepreneurs understand and capitalise on their opportunities.
What are the selection criteria?
We consider a wide variety of factors and assess based on your market potential in China, team, sales and/or funding track record, potential to attract Australian government grants (if applicable).
Is the program 100% virtual?
Yes, the program is completely virtual, accessible anytime and anywhere. The program is designed so that you may learn at your own pace.
Can more than one person from my company participate in the program?
Yes. You may register more than one person from your company. C3 is suitable for companies that want to upskill teams or staff.
Does my business need an ABN?
No. The program is open to anyone regardless of the stage of their business, company industry, or business background and experience.