Access Vietnam, one of Australia’s fastest growing
trade partners

Explore and take your first steps into the Vietnamese market.
Learn about the country, culture, economy and get connected to potential partners, governments and experts.
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Explore and make your first steps into Vietnam

The Vietnam Business Booster is designed for Australian exporters that want to engage with Vietnam.
Available across Australia. Online and offline.
Optional trade-mission into Vietnam (Ho Chi Minh)
1-on-1 sessions with mentors and service providers
Hear from one of our participants

Get hands-on support to achieve your goals

Create your Vietnam strategy

Create your market strategy based on tried-and-tested frameworks. Consolidate your knowledge with educational workshops and founders’ experiences from those who have done it before.

Get targeted introductions

Work with an individual mentor from start to finish to set and achieve goals. Build your local network and book complimentary sessions with vetted service providers.
How it works

Program structure

This is a part-time program with virtual and real-life components.

By the end of the program, you will have:
A strong understanding of the Vietnam business environment
Produced a market-entry strategy for Vietnam
Connected with country experts, mentors and service providers
Confidence to implement your plan in-country
Optionally: visited Vietnam to meet with stakeholders
STAGE 1
APPLICATIONS

Submit your application before the deadline. All applications will be reviewed carefully. We will reach out to you to schedule an interview if there is potential.

STAGE 2
PROGRAM

Online course
‍Weekly masterclasses on fundamental business and cultural topics, workshops and founders’ experiences to help you understand the fundaments of doing business in Vietnam.
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Weekly feedback
‍Submit optional weekly assignments that consolidates your learnings. Our mentors will provide construction feedback to challenge your assumptions and help you develop a robust market-entry strategy.
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Market-entry Strategy
‍Work with mentors to develop your market-entry strategy for Vietnam. Our custom expansion canvas is based on the highly successful Lean Canvas and will help you examine the fundamentals of entering the Vietnamese market
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Vetted Service Providers
‍Book complimentary sessions with mentors, lawyers, accountants, importers and exporters, marketers and more through the online dashboard.

Join our trade mission to Vietnam
‍Book complimentary sessions with mentors, lawyers, accountants, importers and exporters, marketers and more through the online dashboard.
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STAGE 3
POST-PROGRAM SUPPORT

‍Your journey doesn’t end when the program ends. Keep the conversation going with your mentors, peers and connections. Your mentors may continue to work on supporting you and reaching your goals as defined during the program after the virtual program has concluded.

Vietnam Business Booster

Fast-track your expansion into Vietnam

Grow your company into the Vietnamese market.
Stay updated and be the first to know when applications open.
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50 businesses
Supported with their expansion into Vietnam
Raving reviews
With already a few early success stories! 
"One of the best export programs I’ve ever attended. Very well organised, engaging and informative. By filling out the canvas, we set a realistic and achievable target for the market. We made valuable connections which would have taken us months to find."
Adeline —  Wine Exporter
For companies of all kinds
Food and Beverage companies
Direct-to-consumer brands
Education and edutech
Service providers
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Common Questions

Our team is here to answer any questions you might have.
Get in touch
Why Vietnam
Vietnam is an emerging economy that has been identified as a priority Australian trading partner. In 2019, our respective Prime Ministers agreed to develop an Enhanced Economic Engagement Strategy, with the aim of becoming top ten trade partners and doubling bilateral investment.
What are the selection criteria?
We consider a wide variety of factors and assess your application based on the maturity of your company, market potential in Vietnam, and readiness to expand into Vietnam.
Is the program 100% virtual?
The program is mostly virtual with optional face-to-face events and trade missions.
Can more than one person from my company participate in the program?
Yes. You may register more than one person from your company to participate, however one person must be nominated as the lead contact for the program. VBB is suitable for companies that want to expand their team’s market knowledge.
Does my business need an ABN?
Yes. The program is open to operating businesses with a defined product or service, and who are at the stage of actively exploring exporting.