Expand your company into Australia

Sydney Landing Pad is a 4-week program to fast-track your tech business into Australia. Create your strategy, access support and grow your network.
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Increase your chances of success in Australia

The Sydney Landing Pad is designed to fast-track your progress and deliver commercial outcomes.
4-week virtual program to get you up to speed
3-day in-country networking and ecosystem tour
90 days free office space in Sydney

Get support to achieve your goals

Design a strategy that works

Create your market strategy based on tried-and-tested frameworks. Consolidate your knowledge with educational workshops and founders’ experiences from those who have done it before.

Get help to implement it in Australia

Work with an individual mentor from start to finish to set and achieve goals. Build your local network and book complimentary sessions with vetted service providers.
“The program has truly been a very insightful learning experience in exploring deeper into the Australian market and opportunities. Not only due to the awesome sessions and mentors, but also, more importantly, all the connections made possible during the program."
Gerry Mangentang —  Founder, IZY.ai
How it works

Program structure

This is an intensive program with virtual and physical components.

By the end of the program, you will have:
Produced a market-entry strategy for Australia
Begun testing or implementing your strategy
Built an initial local network in Australia
Connected with potential partners and customers

Submit your application before the deadline. All applications will be reviewed carefully. We will reach out to you to schedule an interview if there is potential.

All applicants will be notified of their acceptance status by 7 February, 2023.


Virtual Education
Weekly masterclasses, live workshops and founders’ experiences to help you understand the fundaments of doing business in Australia.

There may be changes to topics based on cohort needs.

1-on-1 Mentoring
Work with an individual mentor from day 1 to finish to help create your market-entry strategy. Your mentor will provide feedback, challenge your assumptions, and help you determine your next steps.

Connections & Action Plan
Work with your mentor to come up with a list of targeted connections and goals. We will work to achieve those goals during the program and help you build your network.

Vetted Service Providers
Book complimentary sessions with mentors, accountants, lawyers, immigration agents, recruiters, marketers and more through the online dashboard.


Attend networking events, build your partnerships, plug into the local ecosystem and experience Australia for yourself.

Flights, accommodation and food costs are covered by the participant. 


Your journey doesn’t end when the program ends. Keep the conversation going with your mentors, peers and connections. Your mentors will continue to work on supporting you and reaching your goals as defined during the program after the virtual program has concluded.

Free Sydney Office
Receive 90 days of coworking credits that you may redeem within a year of graduation. Our coworking hub is located in Sydney CBD.

Sydney Landing Pad

Fast-track your expansion into Australia

Grow and scale your company in the Australia market.
Stay updated and be the first to know when applications open.
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50 companies
Supported with their expansion into Australia
$1.2 billion
Combined valuation of program participants
*This includes participants from our other Australia-specific landing pad programs.
“Thank you for the opportunity to be part of Sydney Landing Pad. The best part was networking with other participating startups, as well as the SLP staff who provided detailed step-by-step guides on what it takes to set up a company in Australia."
Young Juhn —  CEO, Wellysis
For companies of all kinds
Tech startups and scale-ups
D2C Brands
Consumer and B2B Software
Blockchain and Web3
Education and edutech
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Common Questions

Our team is here to answer any questions you might have.
Are there any program costs? Will you take equity?
The program is 100% free and sponsored by City of Sydney. We do not take equity. In-country expenses, such as flights and accomodation, are covered by the individual.
What are the selection criteria?
We consider a wide variety of factors and assess based on your market potential in Australia, team, sales and/or funding track record, potential to attract Australian government grants (if applicable) and your intention to establish in Australia.
What is the time commitment?
There is approximately 16 hours of content spread over 4 weeks. Participants are also expected to spend their own time outside of the program to complete their market expansion strategy and to prepare any other materials.
Is the program 100% virtual?
Yes, the program is completely virtual. All workshop content is also recorded and uploaded. There are optional in-country components following the virtual program.
Is this program only for tech companies?
No. SLP is open to companies of all sizes and industries. However, tech companies may find more benefit from the program.
How will you accomodate time differences?
We endeavour to schedule all sessions at a time that is accessible to all participants. All sessions are recorded and made available for viewing. 1-on-1 mentoring sessions are booked individually.