Expand your company into Australia

Sydney Landing Pad is a guided program to fast-track your company into Australia. Create your strategy, get connections, and an Australian business address.
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Are you a Singaporean company? You may be better suited for our Singapore to Australia program. Learn more here.
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Increase your chances of success in Australia

The Sydney Landing Pad is designed to fast-track your progress and set you up for commercial outcomes.
1-on-1 mentoring to support your strategy development
Complimentary sessions with service providers
Business address and 90 days free coworking in Sydney

Get support to achieve your goals

Design a strategy that works

Create your market strategy based on tried-and-tested frameworks. Consolidate your knowledge with educational masterclass recordings and complimentary sessions with vetted service providers.

Get help to implement it in Australia

Work with an individual mentor from start to finish to set and get targeted connections. Receive a virtual business address and 90 days of free coworking space to kick-start your Australian business registration.
“The program has truly been a very insightful learning experience in exploring deeper into the Australian market and opportunities. Not only due to the awesome sessions and mentors, but also, more importantly, all the connections made possible during the program."
Gerry Mangentang —  Founder, IZY.ai
How it works

Program structure

This is an intensive program that is virtual and self-paced.

By the end of the program, you will have:
Produced a market-entry strategy for Australia
Begun testing or implementing your strategy
Built an initial local network in Australia
Connected with potential partners and customers
Closes March 9

Submit your application before the deadline. All applications will be reviewed carefully. We may reach out to you to schedule an interview if there is potential.

The final date of application submission is March 9, 2024.

March 27 - May 2

This is a self-paced program. You will have the flexibility to set your own mentoring session times, engage with content tailored to your needs, and complete milestones to unlock valuable benefits and introductions. We’ll keep you accountable and on track to hit your goals.

This program will run for 6 weeks.

Group call, March 27
Kick-off Session: Welcome to the program! Meet your peers and mentors and be onboarded.

Individually booked
Mentoring Session #1: Define your goals and desired outcomes
Unlock: Exclusive access to service providers

Individually booked
Mentoring Session #2: Refine your market-entry strategy
Unlock: Introductions to relevant organisations in our network such as investors and governments

Group call, May 2
Wrap-up Session: Graduate from the program! Consolidate your learnings and share feedback.

Virtual Dashboard: Get access to a virtual dashboard with resources and educational recordings to help you understand the fundaments of doing business in Australia.


Your journey doesn’t end when the program ends. Keep the conversation going with your mentors, peers and connections. Your mentors will continue to work on supporting you and reaching your goals as defined during the program after the virtual program has concluded.

Free Sydney Office
Upon completion of the program, receive a valid Australian business address to help you kick-start your business registration.

Receive 90 days of coworking credits that you may redeem within a year of graduation. Our coworking hub is located in Sydney CBD.

Sydney Landing Pad

Chat with us to learn more

Learn how you can grow and scale your company. Find out why Australia is the market for you.

Schedule a 1-on-1 call today.
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50 companies
Supported with their expansion into Australia
$1.2 billion
Combined valuation of program participants
*This includes participants from our other Australia-specific landing pad programs.
“Thank you for the opportunity to be part of Sydney Landing Pad. The best part was networking with other participating startups, as well as the SLP staff who provided detailed step-by-step guides on what it takes to set up a company in Australia."
Young Juhn —  CEO, Wellysis
For companies of all kinds, including:
Tech startups and scale-ups
D2C Brands
Consumer and B2B Software
Blockchain and Web3
Education and edutech
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Common Questions

Our team is here to answer any questions you might have.
What are the selection criteria?
We consider a wide variety of factors and assess based on your market potential in Australia, team, sales and/or funding track record, potential to attract Australian government grants (if applicable) and your intention to establish in Australia.
What is the time commitment?
This program consists of 2 group calls and two individual mentoring sessions (approx. 45 minutes each). Participants are expected to spend their own time outside of the program to complete their market expansion strategy and to prepare any other materials in preparation for their mentoring sessions.

There is also a series of education workshop recordings that you are able to access at any time. These are not compulsory and are there to supplement your knowledge.

You are expected to complete the program within the span of 6 weeks.
Are there any program costs? Will you take equity?
The program is 100% free and sponsored by City of Sydney. We do not take equity.
Is the program 100% virtual?
Yes, the program is completely virtual. All workshop content is also recorded and uploaded. There are optional in-country components following the virtual program.
Is this program only for tech companies?
No. SLP is open to companies of all sizes and industries. For any questions about eligibility, please get in touch with us.
How will you accomodate time differences?
We endeavour to schedule all sessions at a time that is accessible to all participants. All sessions are recorded and made available for viewing. 1-on-1 mentoring sessions are booked individually.