Expand your company globally, using Australia as your base.
Scale into Australia with one-on-one support, strategic introductions, and access to up to $150,000 in potential grants.
The GIA Singapore-Australia Market Accelerator consists of both in-person and virtual activities to deliver commercial outcomes for your business.
A program to grow into Australia first, then global.
Supported by Enterprise Singapore, this program is designed to de-risk and accelerate your global expansion and deliver commercial outcomes in Australia.
Learn why 30+ companies from Singapore came before you and what they’ve achieved.
Validate your opportunity
Use our tried and tested frameworks to create a global growth strategy. The kick-off session and strategic planning takes place in Singapore.
Build your pipeline
Work with Haymarket HQ advisors and bespoke mentors to identify and connect with relevant people, build your pipeline of prospects and referrers.
Scale into the market
Define and refine your go-to-market strategy, and find the right approach to resourcing that allows you to scale effectively.
Testbed
A testing ground for Western market expansion.
Representative
Reflective of US and UK market characteristics.
Less competition
Australia is less competitive than the US and UK.
Innovation-ready
Receptive to innovation with large corporate budgets.
Great location
An attractive location for both business and lifestyle.
This is a mentor-driven program designed to produce commercial outcomes for your business.
We measure success through sales, partnerships, insights, and traction.
If you're serious about international expansion, this program is for you.
Requirements:
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”
"It is a great program with training upfront, mentoring, as well as introductions to potential clients on the ground in Australia. The HHQ team is incredibly supportive as part of this process. We would definitely recommend it to other startups who are looking to explore Australia."
"The team spent a lot of time understanding our business, who we wanted to talk to, what we were looking for in those conversations, and facilitated very relevant connections and introductions.A mix of factors led to us closing our first Australian customer within a week after visiting Sydney."
"It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia."
This is a part-time program consisting of both in-person and virtual activities.
By the end of the program, you will have:
Produced a market-entry strategy for Australia
Begun validating or implementing your strategy
Built a curated initial local network in Australia
Connected with potential partners and customers
Program cost:
Submit your application before the deadline. Applications will be reviewed and accepted on a rolling basis. We will reach out to you to schedule an interview if there is potential.
Strategic kick-off (in-person)
Work with an individual mentor from day 1 to help create and validate your market-entry strategy. Your mentor will provide feedback, challenge your assumptions and help you determine your next steps.
Virtual Education (virtual)
Join regular masterclasses, live workshops and founders’ experiences to help you understand the fundamentals of doing business in Australia.
Market intelligence (virtual)
Gain deep insights with tailored research and bespoke introductions. We identify and provide personalised introductions to industry leaders who can accelerate your market entry and connect you with key players in the Australian ecosystem.
Supported outreach (virtual)
Develop a list of targeted connections and goals. We will work with you to achieve them so you can hit the ground running when you're in Australia.
An immersive trip to Sydney and Melbourne
Set potential customer meetings, build partnerships, attend industry briefings and networking events and plug into the local ecosystem.
*Flights, accommodation and food costs are covered by the participant.
Continue to refine your customer development based on your in-country findings. Learnings will be supported by founder experience and peer-to-peer sessions, additional workshops where required and further curated introductions and connections.
We've supported 1000+ companies to expand into new markets.
Here's a few of them.
Ready to scale up your business?
Be first in line to take your business global. Going global can seem overwhelming. We’re here to make the journey as smooth as possible.