APPLICATIONS NOW OPEN: Expand into Australia with Enterprise Singapore. Learn more here.
APPLICATIONS NOW OPEN: Expand into Australia with Enterprise Singapore. Learn more here.
APPLICATIONS NOW OPEN: Expand into Australia with Enterprise Singapore. Learn more here.
GIA Singapore-Australia Market Accelerator
Expand your company globally, using Australia as your base.
Expand your company globally, using Australia as your base.
Expand your company globally, using Australia as your base.
Scale into Australia with one-on-one support, strategic introductions, and access to potential grants.
Applications now open for 2026 cohort. Closes end of January, 2026.
The GIA Singapore-Australia Market Accelerator consists of both in-person and virtual activities to deliver commercial outcomes for your business.
The GIA Singapore-Australia Market Accelerator consists of both in-person and virtual activities to deliver commercial outcomes for your business.
The GIA Singapore-Australia Market Accelerator consists of both in-person and virtual activities to deliver commercial outcomes for your business.
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A program to grow into Australia first, then global.
A program to grow into Australia first, then global.
A program to grow into Australia first, then global.
Supported by Enterprise Singapore, this program is designed to de-risk and accelerate your global expansion and deliver commercial outcomes in Australia.
Supported by Enterprise Singapore, this program is designed to de-risk and accelerate your global expansion and deliver commercial outcomes in Australia.
Supported by Enterprise Singapore, this program is designed to de-risk and accelerate your global expansion and deliver commercial outcomes in Australia.
Applications close end of January 2026, or earlier if the program is filled prior.
Learn why 40+ companies from Singapore came before you and what they’ve achieved.
Learn why 40+ companies from Singapore came before you and what they’ve achieved.
Learn why 40+ companies from Singapore came before you and what they’ve achieved.
Validate your opportunity
Validate your opportunity
Validate your opportunity
Use our tried and tested frameworks to create a global growth strategy. The kick-off session and strategic planning takes place in Singapore.
Build your pipeline
Build your pipeline
Build your pipeline
Work with Haymarket HQ advisors and bespoke mentors to identify and connect with relevant people, build your pipeline of prospects and referrers.
Scale into the market
Scale into the market
Scale into the market
Define and refine your go-to-market strategy, and find the right approach to resourcing that allows you to scale effectively.
Why Australia?
Australia is an ideal testing ground for Singaporean companies to validate product-market fit in a Western market. As the 13th largest economy, Australia offers substantial opportunity, geographic proximity to Singapore, and lower competition than larger markets like the UK and US.
Australia is an ideal testing ground for Singaporean companies to validate product-market fit in a Western market. As the 13th largest economy, Australia offers substantial opportunity, geographic proximity to Singapore, and lower competition than larger markets like the UK and US.
Australia is an ideal testing ground for Singaporean companies to validate product-market fit in a Western market. As the 13th largest economy, Australia offers substantial opportunity, geographic proximity to Singapore, and lower competition than larger markets like the UK and US.
Testbed
A testing ground for Western market expansion.
Representative
Reflective of US and UK market characteristics.
Less competition
Australia is less competitive than the US and UK.
Innovation-ready
Receptive to innovation with large corporate budgets.
Great location
An attractive location for both business and lifestyle.
What you'll get from this program
This is a mentor-driven program designed to produce commercial outcomes for your business.
This is a mentor-driven program designed to produce commercial outcomes for your business.
This is a mentor-driven program designed to produce commercial outcomes for your business.
We measure success through sales, partnerships, insights, and traction.
1-on-1 support and mentoring
1-on-1 support and mentoring
Masterclasses on key topics
Masterclasses on key topics
Potential access to POC grants
Potential access to POC grants
Strategic introductions
Strategic introductions
Trade mission to Sydney and Melbourne
Trade mission to Sydney and Melbourne
Intelligence on your market in AU
Intelligence on your market in AU
If you're serious about international expansion, this program is for you.
If you're serious about international expansion, this program is for you.
If you're serious about international expansion, this program is for you.
Requirements:
30% SG ownership
Must have at least 30% Singaporean ownership (by either a SG citizen or PR holder).
Tech-enabled
For tech or tech-enabled companies in any industry.
Established PMF
You have a product and have already established PMF in Singapore or other markets.
Time commitment
You must be willing to invest time into this program.
Who this is not for:
Startups without a product
Those not willing to invest time
Those seeking views, not results
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”
Vinod Nair
CEO & Founder, MoneySmart
"It is a great program with training upfront, mentoring, as well as introductions to potential clients on the ground in Australia. The HHQ team is incredibly supportive as part of this process. We would definitely recommend it to other startups who are looking to explore Australia."
Kyle Downey
CEO & Co-Founder, Cloudwall
"The team spent a lot of time understanding our business, who we wanted to talk to, what we were looking for in those conversations, and facilitated very relevant connections and introductions.A mix of factors led to us closing our first Australian customer within a week after visiting Sydney."
Ivan Rawtaer
CEO & Co-Founder, Pactly
"It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia."
Yuvanesh TS
General Manager, Lauretta.io
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”
Vinod Nair
CEO & Founder, MoneySmart
"It is a great program with training upfront, mentoring, as well as introductions to potential clients on the ground in Australia. The HHQ team is incredibly supportive as part of this process. We would definitely recommend it to other startups who are looking to explore Australia."
Kyle Downey
CEO & Co-Founder, Cloudwall
"The team spent a lot of time understanding our business, who we wanted to talk to, what we were looking for in those conversations, and facilitated very relevant connections and introductions.A mix of factors led to us closing our first Australian customer within a week after visiting Sydney."
Ivan Rawtaer
CEO & Co-Founder, Pactly
"It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia."
Yuvanesh TS
General Manager, Lauretta.io
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”
Vinod Nair
CEO & Founder, MoneySmart
"It is a great program with training upfront, mentoring, as well as introductions to potential clients on the ground in Australia. The HHQ team is incredibly supportive as part of this process. We would definitely recommend it to other startups who are looking to explore Australia."
Kyle Downey
CEO & Co-Founder, Cloudwall
"The team spent a lot of time understanding our business, who we wanted to talk to, what we were looking for in those conversations, and facilitated very relevant connections and introductions.A mix of factors led to us closing our first Australian customer within a week after visiting Sydney."
Ivan Rawtaer
CEO & Co-Founder, Pactly
"It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia."
Yuvanesh TS
General Manager, Lauretta.io
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”
Vinod Nair
CEO & Founder, MoneySmart
"It is a great program with training upfront, mentoring, as well as introductions to potential clients on the ground in Australia. The HHQ team is incredibly supportive as part of this process. We would definitely recommend it to other startups who are looking to explore Australia."
Kyle Downey
CEO & Co-Founder, Cloudwall
"The team spent a lot of time understanding our business, who we wanted to talk to, what we were looking for in those conversations, and facilitated very relevant connections and introductions.A mix of factors led to us closing our first Australian customer within a week after visiting Sydney."
Ivan Rawtaer
CEO & Co-Founder, Pactly
"It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia."
Yuvanesh TS
General Manager, Lauretta.io
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”
Vinod Nair
CEO & Founder, MoneySmart
"It is a great program with training upfront, mentoring, as well as introductions to potential clients on the ground in Australia. The HHQ team is incredibly supportive as part of this process. We would definitely recommend it to other startups who are looking to explore Australia."
Kyle Downey
CEO & Co-Founder, Cloudwall
"The team spent a lot of time understanding our business, who we wanted to talk to, what we were looking for in those conversations, and facilitated very relevant connections and introductions.A mix of factors led to us closing our first Australian customer within a week after visiting Sydney."
Ivan Rawtaer
CEO & Co-Founder, Pactly
"It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia."
Yuvanesh TS
General Manager, Lauretta.io
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”
Vinod Nair
CEO & Founder, MoneySmart
"It is a great program with training upfront, mentoring, as well as introductions to potential clients on the ground in Australia. The HHQ team is incredibly supportive as part of this process. We would definitely recommend it to other startups who are looking to explore Australia."
Kyle Downey
CEO & Co-Founder, Cloudwall
"The team spent a lot of time understanding our business, who we wanted to talk to, what we were looking for in those conversations, and facilitated very relevant connections and introductions.A mix of factors led to us closing our first Australian customer within a week after visiting Sydney."
Ivan Rawtaer
CEO & Co-Founder, Pactly
"It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia."
Yuvanesh TS
General Manager, Lauretta.io
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”
Vinod Nair
CEO & Founder, MoneySmart
"It is a great program with training upfront, mentoring, as well as introductions to potential clients on the ground in Australia. The HHQ team is incredibly supportive as part of this process. We would definitely recommend it to other startups who are looking to explore Australia."
Kyle Downey
CEO & Co-Founder, Cloudwall
"The team spent a lot of time understanding our business, who we wanted to talk to, what we were looking for in those conversations, and facilitated very relevant connections and introductions.A mix of factors led to us closing our first Australian customer within a week after visiting Sydney."
Ivan Rawtaer
CEO & Co-Founder, Pactly
"It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia."
Yuvanesh TS
General Manager, Lauretta.io
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”
Vinod Nair
CEO & Founder, MoneySmart
"It is a great program with training upfront, mentoring, as well as introductions to potential clients on the ground in Australia. The HHQ team is incredibly supportive as part of this process. We would definitely recommend it to other startups who are looking to explore Australia."
Kyle Downey
CEO & Co-Founder, Cloudwall
"The team spent a lot of time understanding our business, who we wanted to talk to, what we were looking for in those conversations, and facilitated very relevant connections and introductions.A mix of factors led to us closing our first Australian customer within a week after visiting Sydney."
Ivan Rawtaer
CEO & Co-Founder, Pactly
"It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia."
Yuvanesh TS
General Manager, Lauretta.io
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”
Vinod Nair
CEO & Founder, MoneySmart
"It is a great program with training upfront, mentoring, as well as introductions to potential clients on the ground in Australia. The HHQ team is incredibly supportive as part of this process. We would definitely recommend it to other startups who are looking to explore Australia."
Kyle Downey
CEO & Co-Founder, Cloudwall
"The team spent a lot of time understanding our business, who we wanted to talk to, what we were looking for in those conversations, and facilitated very relevant connections and introductions.A mix of factors led to us closing our first Australian customer within a week after visiting Sydney."
Ivan Rawtaer
CEO & Co-Founder, Pactly
"It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia."
Yuvanesh TS
General Manager, Lauretta.io
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”
Vinod Nair
CEO & Founder, MoneySmart
"It is a great program with training upfront, mentoring, as well as introductions to potential clients on the ground in Australia. The HHQ team is incredibly supportive as part of this process. We would definitely recommend it to other startups who are looking to explore Australia."
Kyle Downey
CEO & Co-Founder, Cloudwall
"The team spent a lot of time understanding our business, who we wanted to talk to, what we were looking for in those conversations, and facilitated very relevant connections and introductions.A mix of factors led to us closing our first Australian customer within a week after visiting Sydney."
Ivan Rawtaer
CEO & Co-Founder, Pactly
"It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia."
Yuvanesh TS
General Manager, Lauretta.io
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”
Vinod Nair
CEO & Founder, MoneySmart
"It is a great program with training upfront, mentoring, as well as introductions to potential clients on the ground in Australia. The HHQ team is incredibly supportive as part of this process. We would definitely recommend it to other startups who are looking to explore Australia."
Kyle Downey
CEO & Co-Founder, Cloudwall
"The team spent a lot of time understanding our business, who we wanted to talk to, what we were looking for in those conversations, and facilitated very relevant connections and introductions.A mix of factors led to us closing our first Australian customer within a week after visiting Sydney."
Ivan Rawtaer
CEO & Co-Founder, Pactly
"It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia."
Yuvanesh TS
General Manager, Lauretta.io
“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”
Vinod Nair
CEO & Founder, MoneySmart
"It is a great program with training upfront, mentoring, as well as introductions to potential clients on the ground in Australia. The HHQ team is incredibly supportive as part of this process. We would definitely recommend it to other startups who are looking to explore Australia."
Kyle Downey
CEO & Co-Founder, Cloudwall
"The team spent a lot of time understanding our business, who we wanted to talk to, what we were looking for in those conversations, and facilitated very relevant connections and introductions.A mix of factors led to us closing our first Australian customer within a week after visiting Sydney."
Ivan Rawtaer
CEO & Co-Founder, Pactly
"It was very good to have domain experts from Haymarket HQ be able to help us to validate and recommend potential partners that are suitable for us based on their experience bringing companies from Singapore to Australia."
Yuvanesh TS
General Manager, Lauretta.io
How it works
This is a part-time program consisting of both in-person and virtual activities.
This is a part-time program consisting of both in-person and virtual activities.
By the end of the program, you will have:
1
Produced a market-entry strategy for Australia
2
Begun validating or implementing your strategy
3
Built a curated initial local network in Australia
4
Connected with potential partners and customers
Program cost:
S$6,100
The cost per company is S$6,100, excluding travel and accommodation. You can have multiple colleagues join you on the program free of additional charges.
POC Grant
Joining our program gives you the chance to apply for a S$50k Proof of Concept Grant, administered by ESG. This grant is only available to program participants.
Other grants
If you have >30% Singapore ownership, you may be able to receive the S$100k Market Readiness Assistance (MRA) Grant to further your activities in the market.
Applications open for the 2026 cohort
Applications open
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Applications open for the 2026 cohort
Applications open
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March, 2026
PROGRAM
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March, 2026
PROGRAM
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May, 2026
TRADE MISSION
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May, 2026
TRADE MISSION
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June, 2026
POST-PROGRAM SUPPORT
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June, 2026
POST-PROGRAM SUPPORT
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We've supported 1000+ companies to expand into new markets.
Here's a few of them.
We've supported 1000+ companies to expand into new markets.
Here's a few of them.
We've supported 1000+ companies to expand into new markets.
Here's a few of them.
Ready to scale up your business?
Whether you're entering a new market or finding your next customer, we’re here to help you grow with confidence.
Get help to land, launch & win new customers across Australia and APAC.
Stay in touch
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© Haymarket HQ 2026
All rights reserved.
Get help to land, launch & win new customers across Australia and APAC.
Stay in touch
Subscribe to get the latest updates, opportunities and events straight to your inbox.
© Haymarket HQ 2026
All rights reserved.
Get help to land, launch & win new customers across Australia and APAC.
Stay in touch
Subscribe to get the latest updates, opportunities and events straight to your inbox.
© Haymarket HQ 2026
All rights reserved.