Haymarket HQ Launches Program to Get Australian Businesses China Market Ready


Haymarket HQ, a Sydney-based co-working space for startups and SMEs targeting Asia, has launched the China Canvas Challenge, an online program helping Australian businesses expand into China at a pivotal moment.

By 2020, China’s ecommerce market will be worth $1.6 trillion. Already, many Australian businesses are successfully selling their products and services to Chinese consumers. The China market is enormous, and can often be difficult to navigate. The China Canvas Challenge will arm small businesses with skills, resources, connections and cultural awareness, helping businesses to take advantage of the opportunity.

Each week, the course will feature modules delivered by entrepreneurs highly experienced in the Australia-China market, who will freely share their on-the-ground, in-depth knowledge with participants.

The seven week program will help Australian companies tailor their products specifically for China, work through logistical issues, develop robust revenue and cost models, handle legal and regulatory hurdles, and build high-powered teams to target the country.

A team of “China mentors” will be on hand to provide live question and answer support to participants, who will also have access to a library of precious resources — including useful news reports, statistics and white papers.

Businesses taking part, from anywhere in Australia, can hope to end up with a China market entry plan, empowering them to pursue business opportunities in the country.

At the end of the program, participants will have the chance to pitch their business idea to a panel of judges. The winner will receive a momentous “business exploration” trip to China.

HHQ’s China Canvas Challenge will provide independent guidance to Australian businesses — with no strings attached. This inaugural program is, in fact, free to all participants thanks to partners Australia Post, Alibaba Cloud and the Australia-China Council. Alibaba Cloud will provide trainings, workshop programs and free credits for its cloud offering to help Australia’s local businesses set up in China.

The China Canvas Challenge comes at an ideal time for Australian businesses that have ambitions to succeed in the world’s second-largest economy. China’s imported goods and services are expected to exceed US$40 trillion in the next 15 years, while promising to lower tariffs and broaden market access.

“The China Canvas Challenge is a perfect opportunity for businesses all over Australia — startups or otherwise — to get top-quality guidance from successful entrepreneurs with hands-on experience in the Australia-China market. With demand for Australian goods and services expected to expand at a healthy rate, 2019 is a great time to become China market ready.” said Duco van Breemen, Haymarket HQ’s general manager.

“We’re really pleased to be partnering with the China Canvas Challenge which has been designed to specifically to enable your business to thrive and grow in the China market.”

“As the leading cloud provider in China and having helped many international companies to grow, Alibaba Cloud knows what it takes for businesses to be successful in China. We offer dedicated programs that enable a China Gateway for Australian businesses. We support organisations with vital technology infrastructure and capabilities to develop their products and services online. Alibaba Cloud will be offering a dedicated session on the business and technical aspects of driving organisations into China with our China Gateway Program in early 2019,” said Raymond Ma, General Manager Australia and New Zealand Alibaba Cloud.

“Australia Post is committed to helping Australian businesses grow locally and around the globe. We recently participated in the inaugural China International Import Exhibition in November 2018 in Shanghai, where we partnered with 30 Australian businesses to showcase their products and services to the world. We’re excited to partner with Haymarket HQ on the China Canvas Challenge, helping startups and SMEs launch their products and services into the China market.” said Lincoln Wong, General Manager for International Sales and Marketing.

The inaugural course commences on February 25th, 2019, with registrations now open.

For more information visit https://www.chinacanvaschallenge.com/ or contact the Program Manager Victoria Chun victoria@chinacanvaschallenge.com


About Haymarket HQ

Haymarket HQ (HHQ) is Australia’s first co-working hub supporting entrepreneurs to connect to Asia. HHQ offers first-class coworking space, mentorship and education and an international community of like-minded entrepreneurs, startups and SMEs. Based in a historic building in vibrant Chinatown, HHQ is a profit-for-purpose supported by private and public funding and home to 30+ companies.

About Alibaba Cloud

Established in 2009, Alibaba Cloud, the cloud computing arm of Alibaba Group, is among the world’s top three IaaS providers according to Gartner, and the largest provider of public cloud services in China, according to IDC. Alibaba Cloud provides a comprehensive suite of cloud computing services to businesses worldwide, including merchants doing business on Alibaba Group marketplaces, start-ups, corporations and government organisations.

About Australia Post

Australia Post is a 209 year-old Government Business Enterprise providing postal and parcel delivery services for our customers. We’re one of the most trusted brands in Australia, employing more than 50,000 people across our delivery, logistics, retail and ecommerce network, delivering to more than 190 countries around the world. We’re driving strong strategic partnerships in China with an ambition to become a global ecommerce logistics provider in the region.